Youtube is currently the largest music discovery platform out there. That means even the music streaming services like Pandora and Spotify are seeing less traffic than Youtube. Combine this with the advertising and monetization options available in Youtube, and you have a great platform for generating new fans and sales. Not every video grabs widespread attention though, so here’s a list of some video ideas you can put into use to generate fresh exposure.
Behind The Scenes Videos
Recording a new album or working on a new song? Make some video clips showing the process and post them up. It can be quick and easy but generate some really good attention.
Song Lyric Videos
Finished recording a new song and need an easy video for it? Post a video with the lyrics for the song. Not only does it provide another way for people to hear your song, but they can learn the lyrics as well.
In Studio Live Performance Of Your Newest Songs
This is another great option for showcasing new songs. If a lyrics video is too simple for your tastes, then shoot and edit together a nice video of you performing the song in the studio. Tons of bands and solo artists do this with great results.
Showcase Your New Merch
When you get those new shirts and such in, don’t just wait till a show to let people know about them. Put up a video showing them off and share it out so your fans know you have them.
Live Show Videos
If you have someone with you at your live shows who can shoot videos, then have them do just that. Even better, ask your fans to shoot video and share it online. You can always take their videos and edit them together.
Respond To Fan Questions
Are you one of those artists whose fans like to know more and more about you? Maybe they want to know about your guitar rig or what stuff you like to eat while on the road? Instead of just writing a response on Facebook or a blog post, make a video answering their questions.
Maintain A Tour Diary
A great way to involve your fans when you take off on tour is to keep a video diary. This can combine a lot of elements such as behind the scenes, live performances, etc….
Random Home Life Videos
Break the structured feel and post something random about your day. See a funny tourist spot while on tour? Post a video showing you checking it out. Or sometimes it can just be you acting goofy to blow off some steam.
Take A Spin On What’s Currently Popular
Memes… New ones are showing up every day. Take advantage of them and garner some extra attention because of it.
Music Lesson Videos
Some musicians prefer to use music lessons as an extra source of income in their careers. Of course, providing some short free lesson videos won’t hurt how many students you have. Instead you get a two-for-one deal of promoting yourself and music, and you may attract some new students.
Don’t Just Limit Yourself To Youtube
Don’t forget that Youtube is the biggest video site, but not the ONLY video site. Remember to upload your videos to the other sites such as Vimeo.
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