Are you looking for ways to improve email signups from your landing page? If so, you’re in luck! In this blog post, we will discuss some easy methods that you can use to increase the number of email signups that you receive from your website. We will also provide examples of how to implement these strategies. Improving your email signup rate is an important part of building a successful music marketing campaign. So, let’s get started!
What is a Landing Page?
A landing page is a web page that allows you to capture a visitor’s attention and persuade them to take a desired action. The purpose of a landing page is to convert visitors into leads or customers if you are selling a product or service. A well-designed landing page will have a clear and compelling call-to-action, minimal distractions, and relevant and targeted content. In order to be effective, a landing page must be designed with a specific goal in mind. So for a musician, an effective landing page will provide visitors with a concise overview of what you do, and it will persuade them to take action, whether that means buying your latest album, subscribing to your mailing list, or attending one of your concerts.
How do I set up a Landing Page?
Now that you know what a Landing Page is for, you need to actually set it up. This is just adding a designated page to your website and building it to do what a Landing Page is meant to do. How you set it up is really dependent on how you have your website hosted. If you use WordPress, then you can easily find Landing Page themes and plugins. If you are using a service like Squarespace, then you can look for a Landing Page template there. The first step is to choose a template that reflects the style of your music. You then need to add compelling content, including images, video, and audio samples. It’s also important to include clear calls to action, so that visitors know exactly what they need to do next. The best landing pages are those that are simple and easy to navigate. Be sure to include all the essential information about yourself and your music, but don’t overcrowd your page with too much information. Keep it clean and simple so that people can focus on your music. That means avoiding anything too flashy as well!
Give Incentives for Signing Up
Now let’s start with one of the first ways you can entice more visitors to sign up for your mailing list: giving them a reason. While many artists may wish to think that keeping up with their music is reason enough for anyone to sign up, that’s not enough. You need to give your visitors good incentives. For example, you could offer a discount on their first purchase, or provide exclusive access to content or events. Maybe you recorded some never-before-heard B-sides that you could offer as a reward for signing up. You could provide downloads of exclusive digital items such as tour posters and photos, or perhaps an exclusive lyrics booklet. The options are endless once you sit down and start brainstorming. The more creative and unique the incentives, the more mailing signups you will get.
Do a contest or giveaway
So this ties in a bit with the first tip, but one of the incentives you could do would be a contest or giveaway. This could be something you promote through your social media pages or pay for ads to push it out there. In the promotion, you push the contest/giveaway and what the prizes are. Then once visitors click to enter the contest/giveaway they are required to sign up for your mailing list. You’ll probably get quite a few bad signups this way but it is a pretty popular method.
Make them smile!
Whether you are a solo artist or part of a group, you are a brand. Everything you do is part of that brand. That brand is what draws people to you and your music. So why stop there? When people connect with you as an individual(s), they are more likely to be interested in signing up for your mailing list. They’ll appreciate the personalized content and feel like they’re getting value out of being on your list. On the other hand, if you’re mostly focused on promoting your company or organization, people may be less likely to sign up for your mailing list because they don’t feel a personal connection to the brand. Whatever you offer, make sure that it’s something that your target audience will appreciate and is in line with your brand image.
Consider how easy it is to sign up
One of the biggest steps to getting more mailing list signups is to make it easy for people to sign up. This means having a clearly visible signup form on your landing page (or regular website pages) and making sure the form is easy to fill out. The easier the sign up for is to see, the more likely they will start to sign up. Then the simplicity of the form is what will get them to complete the sign up. It doesn’t matter how prominent your sign up form is if it takes them half a day to fill it out.
Combine a simple but visible form with the other tips, and you are on your way to building a big mailing list.