Despite the popularity of social media sites these days, email is still a crucial marketing tool. Once someone is signed up for your mailing list, they get every email you choose to send them. Some mailing list providers allow you to send emails only to subscribers in a specific radius of a certain zip code if you choose to. You can email everyone or just certain people. With the recent Edgerank changes on Facebook, now your posts don’t show up on the news feeds for everyone who liked your page. Seems a bit ridiculous that they would limit the exposure of your content even to people who willingly liked your page. Having a good mailing list setup will help avoid this, and yet people are not as interested in email updates as they are with social media sites. That is why you should take a look at this post over at Hypebot.com and put these tips to use in improving your email campaigns.
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